Despite the popularity of online advertising methods, good old brochures still make wonderful tools when it comes to spreading the word about your business or announcing your new product or service. It is a great way of physically reaching your target audience and giving important information right in the palm of their hands.
When creating a brochure, there are certain things you should keep in mind so you can achieve your purpose and make the most of the medium.
Here are key copywriting and design factors you should always remember when getting printing services for your brochures:
Keep your brochure customer-focused.
First, you need to understand that the only way to attract your customers is to understand their needs. Ask yourself certain questions: What can your product or service do for them? What advantages do you offer compared to your competitors? The answers to these basic questions can help you decide which details make it to your brochure.
Use photos strategically.
There is always the temptation to fill your brochure with a lot of images. Be warned, however, not to overdo it or your sales pitch may look a bit too cluttered. Remember, it is a small brochure, not a website, so do not put too many photos.
Be brief and concise.
Again, your brochure is an opportunity to grab people’s attention so do your best to be simple and direct. Explain the benefits you offer, use catchy headlines and graphics, and utilise bullet points as necessary.
Take time to proofread and edit.
Before passing it to the printing services, proofread it several times to spot any possible mistake. You would not want to print hundreds or thousands of copies only to find out you missed out some typographical errors.
With these four simple reminders, you can definitely produce a brochure that absolutely does the job.