There’s no point in having superior equipment such as the Baileigh manual roll bender in your car shop and not telling your customers about it. The ability to create custom car part comes as a great delight to motoring enthusiasts. No longer do they have to spend hours on the internet looking for parts.
They can roll up to your doorstep, and you’ll have the issues fixed in no time. It also speaks of your skills, dedication, and professionalism in meeting the needs of your customer. To this end, you need to get the word out and keep your appointment book full.
Create a formidable online presence
Thanks to the internet, you don’t need a fancy degree in marketing to give your shop a credible online presence. With a simple camera or even a smartphone, you’re halfway there. You can document the delicate process of creating crafting custom parts and post it on your social media pages.
Doing so lets you share with the world your specific expertise and abilities. Other than just applauding and swooning over the incredible results you’ll be communicating with car owners. People facing a challenge that you fix in videos is likely to look you up for a solution.
Tap the power of word of mouth marketing
Word of mouth remains the most effective form of marketing there ever was. Picture this; a client brings you a beat down car that is on its deathbed. Two weeks later the car drives off your shop looking swanky and purring like a car. Instead of the annoying rattles, all you can hear is the smooth running of the engine.
The happy driver is likely to tell everyone they know about transformation while heaping piles of praise on your service. In doing so, they are selling your services while demonstrating proof of your abilities.
Motoring enthusiasts love and adore their cars, and this presents car shop owners with a unique chance to grow their business. By providing an exceptional range of service, you can keep your appointment book full and business profitable.